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Market Segmentation: Is it Dead?

In the dynamic world of marketing, businesses are constantly challenged to engage customers with effective marketing strategies.  Among the tried and tested strategies, Market Segmentation is an approach that stands out for its ability to successfully address this challenge. Market segmentation is a strategic approach that divides a broad target market into smaller groups of …

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Consideration Metrics

Drive Consideration Metrics using Influencers Any CMO would primarily run with three objectives and those are awareness, consideration and conversion. Consideration is a key KPI in the Funnel stage and you need creators to engage with the consumers to be able to improve consideration. Over this article, we will highlight the most widely used mediums …

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5 Best B2B Digital Marketing Strategies

Best B2B Digital Marketing Strategies Many B2B marketers still view social media marketing primarily as a strategy for B2C businesses, with the exception of LinkedIn and, to a lesser extent, Twitter. And while traditional marketing is still a common practice among some brands, the digital age has completely revolutionized and reshaped marketing, especially for B2B …

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Website Performance Enhancement Stats for Local Businesses

  Web crawlers use amazing calculations to convey content that addresses the issues of the searcher. With these amazing calculations comes a ton of vulnerability from advanced advertisers and entrepreneurs the same. Website design enhancement, or site improvement, is tied in with changing substance and code on your site and upgrading neighborhood and off-web page …

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