In the dynamic world of marketing, businesses are constantly challenged to engage customers with effective marketing strategies. Among the tried and tested strategies, Market Segmentation is an approach that stands out for its ability to successfully address this challenge. Market segmentation is a strategic approach that divides a broad target market into smaller groups of …
How to do growth marketing for SaaS products in 2022 The world of marketing is changing. We see a shift from traditional advertising to focus on customer acquisition, conversion, retention, and advocacy. This change is happening across industries and even within sectors like B2C eCommerce, where we are starting to see the emergence of what …
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Performance Marketing using Google The newest member in the Digital Agency space, AJ&VG Media, takes the company’s digital marketing expertise and capabilities to a new level and lays the foundation for more automation and better results in the near future. A regular B2B Marketer is by no means a substitute for your digital advertising/performance marketing …
Drive Consideration Metrics using Influencers Any CMO would primarily run with three objectives and those are awareness, consideration and conversion. Consideration is a key KPI in the Funnel stage and you need creators to engage with the consumers to be able to improve consideration. Over this article, we will highlight the most widely used mediums …
Best B2B Digital Marketing Strategies Many B2B marketers still view social media marketing primarily as a strategy for B2C businesses, with the exception of LinkedIn and, to a lesser extent, Twitter. And while traditional marketing is still a common practice among some brands, the digital age has completely revolutionized and reshaped marketing, especially for B2B …
Top 5 – B2B Digital Marketing Trends 2022 The way we see the market has changed drastically over the last two years, mainly because of a radical shift in customer habits. The shift is still ongoing, and that means businesses across different industries must keep a close watch on what the customers want. Not only …
Before knowing how to create stories using data, let us know why data storytelling in business is important in just 6 simple things. It is interesting. Powerful mode to highlight the key insights. It always comes with opinions. Higher engagement. Captures the emotions. Easy to understand. And, a business needs all of the above mentioned …
The newest member in the Digital Agency space, AJ&VG Media, takes the company’s digital marketing expertise and capabilities to a new level and lays the foundation for more automation and better results in the near future. A regular B2B Marketer is by no means a substitute for your digital advertising/performance marketing experts and an efficient …
Web crawlers use amazing calculations to convey content that addresses the issues of the searcher. With these amazing calculations comes a ton of vulnerability from advanced advertisers and entrepreneurs the same. Website design enhancement, or site improvement, is tied in with changing substance and code on your site and upgrading neighborhood and off-web page …
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