Performance Marketing using Google Ads

Performance Marketing using Google

The newest member in the Digital Agency space, AJ&VG Media, takes the company’s digital marketing expertise and capabilities to a new level and lays the foundation for more automation and better results in the near future. A regular B2B Marketer is by no means a substitute for your digital advertising/performance marketing experts and an efficient PPC team. No matter what your budget, we can help your marketing department achieve a more significant impact. Although no one says that Google or Facebook is a panacea for solving digital advertising problems, it is clear that these tools mark a big step forward for any company looking to get the most from a digital strategy. Last year, as we take a look back at 2021, we launched several high-performance campaigns as a new way to promote businesses on Google ads, YouTube, Display Network, Search, Discovery, Gmail, and Maps in one campaign. Our campaigns have fetched our customers a conversion of 30% and more. We have turned start-ups to achieve their break-even and become profitable within a span of 6 months.

The integration of Google Ads with your CRM enables you to track which advertising campaigns are effective for your audience so that you can continue to use relevant offers for marketing. At this point, your AdWords campaign should be set to focus on optimizing keyword bids, ad click-through rates, and landing page conversion rates.

For example, if you use Google ads for brand promotion, if you use ads to generate potential customers, your account structure and the features you use will be completely different. Develop your demographics by determining who your ideal customers are, what they do, and what they are looking for. Applies to which device. Use tools such as SEMrush to conduct keyword research to determine the cost, competition, and search volume at each stage of the search. Build your AdWords account across different campaigns and ad groups, each with related keywords. And ads After listing keywords related to your business, you can place your ads in search results by bidding on these keywords. By matching keywords with the ads, you create, you can show your ads when someone searches for similar terms or visits a website with similar content.

In short, in Google Ads, advertisers bid on keywords in order to be able to place ads on search results pages or other websites. Advertisers bid on keywords instead of “buying” them right away, because Google Ads works like an auction, so not only advertisers with the highest budgets can succeed with PPC. With its numerous campaign settings and bidding options, businesses using Google Ads can get results with different budgets, highest and lowest prices.

Therefore, if your business is interested in advertising campaigns, whether it is display ads, Facebook ads, Google trade ads, or retargeting ads, it is best to find a qualified partner to help you. Smaller companies that cannot hire full-time advertising experts can also search for Google partner brands and hire someone to conduct keyword research and create advertising campaigns on their behalf. It can also play an important role in expanding the coverage of marketing activities, especially if it is short-term compared to long-term marketing activities, SEO and other digital marketing techniques can also play a role.

Google processes hundreds of millions of searches per day, so it makes sense to create simple, effective ads and serve them to people who are already looking for your business on the Internet. Google AdWords is a marketplace where companies pay to have their website ranked in the best organic search results based on keywords. Search network refers to pay-per-click advertising in which advertisers place bids on keywords that are relevant to their business and have the ability to show their ads to users who enter those keywords into Google as part of a search query.

Although both search and display advertising campaigns are run through Google Ads, the term “Google Ads” is commonly used to refer to the search network. Advertisers who choose to use Google Ads can target users of two main networks: search and display networks. But Google offers the ability to specifically target video ads rather than place ads more widely on the Display Network.

If you have a physical product, Google Shopping ads can drive leads by showing your product to customers directly. The Display Network uses Google’s extensive partner websites to display your ads on various websites on the Internet. However, if you’re careful when placing your ads, the Display Network can be a great place to gather leads. This is why when you use Google for a specific product, you will see ads for different brands at the top and / or side.

You can launch a Shopping campaign through the Google Merchant Center, where you enter specific information about the products that Google uses to create your Shopping ads. Ecommerce companies can even advertise on Google Shopping to catch the attention of people who are already looking to make a purchase. In particular, by using Google Maps ads in your campaigns, you can attract customers who are already looking for a way to nearby products and services.

With Google Ads, you can advertise locally to maximize traffic to your business at the best moments or to build local brand awareness. Such ads can help increase brand awareness and brand awareness across the vast Google Display Network and among millions of daily users. It is a cost-effective form of advertising that, if handled correctly, can target qualified leads in the marketplace. Now that you know the basics and benefits of internet marketing and have rated the accessibility of your website, let us introduce you to Google Ads, Google’s online advertising program, and make sure it’s right for you.

About AJ&VG

AJNVG is a new age marketing consulting firm that builds solutions based on analytical expertise, Behavioral science, growth economics, and in-depth research. Our marketing solutions help companies drive thought leadership, devise customer engagement for loyalty and retention, win deals, maximize opportunities, vet prototypes, plan expansion in multiple geographies, and prepare for change.

We breathe life into your brand with stories. Can data be read as a story? Science has finally confirmed what we’ve long known to be true: we’re (humans) hardwired for stories. We will continue to write as long as your customer is a human.

If that really rings any bell?

For more details write to [email protected]