Author name: AJ&VG Media

From Battlefield to Boardroom: Unleashing Guerrilla Marketing Tactics

From Battlefield to Boardroom: Unleashing Guerrilla Marketing Tactics When we look at creative yet effective marketing strategies, one of the most intriguing approaches in B2C is Guerrilla Marketing. You may have learned about the audacious tactics of guerrilla warfare in your history lessons at school. Guerrilla warfare employs unconventional warfare tactics to challenge established military […]

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Expert Insights from AJ&VG Media: A Leading Marketing Consulting Firm

Expert Insights from AJ&VG Media: A Leading Marketing Consulting Firm Marketing consulting firms can help businesses thrive by providing valuable insights and strategies to improve their marketing efforts.  In the dynamic world of business, partnering with the right marketing consulting firm can be a game-change. But with so many options out there, it can be

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Is Omnichannel the Future of Business? 

Is Omnichannel the Future of Business?  In today’s competitive landscape, simply creating a website and offering standard customer service is not sufficient for a business to stay afloat. Modern customers demand much more. They crave seamless marketing journeys, round-the-clock customer service, and personalized communication; clear indicators of their exceedingly high expectations. This is where Omnichannel

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Unveiling the AJ&VG Difference: Breaking the Mold of Regular Marketing Agencies

Unveiling the AJ&VG Difference: Breaking the Mold of Regular Marketing Agencies Lately, we’ve been inundated with questions about what sets AJ&VG Media apart from the sea of regular marketing agencies out there. Consider this post your go-to guide for clearing the air.  At AJ&VG Media, we are entirely different from your typical marketing agency. While

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Relationship Marketing Strategy

Relationship Marketing Strategy Relationship marketing strategy is a customer-centric approach that focuses on building long-term, mutually beneficial relationships with customers. This type of strategy is based on the idea that retaining existing customers is more cost-effective than acquiring new ones. By providing exceptional customer service, personalized experiences, and ongoing communication, businesses can build trust and

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business handshake

Engage Your B2B Customers Like A Pro: 17 Strategies For Every Stage of the User Journey

Engage Your B2B Customers Like A Pro: 17 Strategies For Every Stage of the User Journey What do successful businesses like Apple, Amazon, and Zappos all have in common?  They all prioritize customer engagement strategies, because building strong relationships with customers is key to long-term success. What are customer engagement strategies? Customer engagement strategies are

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men and women of different age groups and different locations

Market Segmentation: Is it Dead? In the dynamic world of marketing, businesses are constantly challenged to engage customers with effective marketing strategies. Among the tried and tested strategies, Market Segmentation is an approach that stands out for its ability to successfully address this challenge. Market segmentation is a strategic approach that divides a broad target market

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Consideration Metrics

Drive Consideration Metrics using Influencers Any CMO would primarily run with three objectives and those are awareness, consideration and conversion. Consideration is a key KPI in the Funnel stage and you need creators to engage with the consumers to be able to improve consideration. Over this article, we will highlight the most widely used mediums

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