Our Unique Value Proposition
Having a Fractional Chief Marketing Officer (CMO) and a shared services marketing team can offer several advantages for a business.
AJ&VG Media is an Outsourced Strategic Marketing Partner. Our Engagement and commercial models are very different from any typical Creative, Advertising or a Marketing agency in the market. We consistently deliver tangible outcomes, as evidenced by our named customer testimonials. Our model includes providing you with a seasoned CMO and a shared services marketing team, thereby offering you a complete outsourced marketing department focused on your business.
This model enables you to have:
Therefore, we provide an undue advantage to your business, and we hold ourselves accountable for your growth.
Benefits of having a Fractional Chief Marketing Officer (CMO):
Cost Efficiency: Fractional CMOs work on a part-time or project basis, allowing businesses to access top-level marketing expertise without the cost of a full-time executive.
Strategic Expertise: Fractional CMOs bring strategic expertise and a fresh perspective to the business. They have experience working with diverse organizations and industries, enabling them to provide valuable insights, develop effective marketing strategies, and align marketing efforts with overall business objectives.
Flexibility and Scalability: Fractional CMOs offer flexibility in terms of engagement duration and scope of work. Their subscription can be scaled up or down based on the business’s needs, allowing for agile marketing operations that adapt to changing market dynamics or growth stages.
Access to Specialized Skills: Fractional CMOs often possess deep knowledge in specific marketing disciplines, such as digital marketing, branding, copywriting, or market research. By leveraging their specialized skills, businesses can tap into areas where they lack internal expertise, thereby enhancing marketing effectiveness and efficiency.
Increased Focus on Core Competencies: By outsourcing marketing functions to a fractional CMO, businesses can focus more on their core competencies and strategic initiatives. This frees up resources, improves efficiency, and allows businesses to focus on their key areas of expertise.
Benefits of having a Shared Services Marketing Team:
Cost Efficiency: Shared services marketing team enables cost savings by pooling resources and sharing them among multiple clients, reducing the overall marketing expenses
Flexibility and Scalability: The subscription can be scaled up or down based on the business’s needs, allowing for agile marketing operations that can adapt to changing market dynamics or growth stages.
Enhanced Collaboration: Shared services marketing teams often consist of professionals with diverse skill sets, allowing for collaboration and knowledge sharing among team members. This collaborative approach fosters creativity, innovation, and the exchange of best practices, leading to improved marketing outcomes.
Rapid Implementation and Execution: Shared services marketing teams are typically experienced in executing marketing initiatives efficiently and effectively. Their expertise and established processes enable faster implementation of marketing campaigns, reducing time-to-market and ensuring timely execution of marketing strategies.
It’s important to note that the specific advantages vary depending on the business’s unique needs and the capabilities of the fractional CMO and shared services marketing team.
Here is a Quick Video on “How to Hire a CMO”?