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Marketing Master Class

23,600.00

T

his is a complete Master Class on Digital Marketing covering:

  • Introduction
  • Fundamentals of WordPress and CMS
  • Building Traffic
  • Adwords
  • Campaign Management
  • Web Analytics
  • SEO & SEM

Who Should attend?

  • Business Function Heads
  • Business Owners
  • Entrepreneurs
  • CXOs in organizations
  • Marketing Heads: VP Marketing, Director Marketing
  • Anyone looking to set up digital marketing processes and teams

Duration: Spanned across 4 weekends Flexible Online Learning Programme. Saturday 9 AM to 5 PM.

s Flexible Online Learning Programme. Saturday 9 AM to 5 PM.

Category:

Check out the detailed course module

Module One: Getting Started

  • Housekeeping Items
  • The Parking Lot
  • Workshop Objectives
  • Pre-Assignment
  • Action Plans and Evaluations

Module Two: Marketing Driven Sales Versus Sales Driven Marketing

  • Scenarios
  • B2B Versus B2C
  • Approaches
  • Case Study
  • Module Two: Review Questions

Module Three: Strategic Planning

  • Aligning with Companies Vision
  • Planning Frameworks
  • Templates
  • Identify Your Target Audience
  • Case Study
  • Module Three: Review Questions

Module Four: Budgeting

  • Understanding Topline
  • Budget Allocation
  • Templates and Frameworks
  • Case Study
  • Module Four: Review Questions

Module Five: Brand Positioning

  • Purpose
  • Golden Circle
  • SB7 Framework
  • Brand Management
  • Case Study
  • Module Five: Review Questions

Module Six: Social Media (I)

  • You are Building a community
  • A Personal Touch
  • Brand Champions
  • Make it Easy to Share
  • Case Study

Module Six: Review Questions

Module Seven: SEO Basics

  • Relevant and Original Content
  • Keywords
  • Value Proposition
  • Linking
  • Case Study
  • Module Seven: Review Questions

Module Eight: Social Media (II)

  • Content is King
  • Blog and Interact
  • Webinars
  • Constant Monitoring
  • Case Study
  • Module Eight: Review Questions

Module Nine: Website Characteristics

  • SEO Optimization
  • Landing Page
  • Analytics
  • Mobile and Tablet Friendly
  • Case Study
  • Module Nine: Review Questions

Module Ten: Capturing Leads

  • Lead Management and Generation
  • Give Something Away
  • Quality vs. Quantity
  • Capture Repeat Customers
  • Case Study
  • Module Ten: Review Questions

Module Eleven: Campaign Characteristics

  • Tailored for Your Audience
  • Use Powerful Words
  • The 4 W’s of a Campaign
  • Monitor and Tweak
  • Case Study
  • Module Eleven: Review Questions

Module Twelve: Wrapping Up

  • Words from the Wise
  • Review of Parking Lot
  • Lessons Learned

Completion of Action Plans and Evaluations

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