Papa, and then what happened? My nine-year-old asks me every time I narrate a story to her from the Arabian Nights – One thousand nights and one Night. Fundamentally all humans are curious; that psychological side of humans is precisely why the cliff-hanger endings of any story get us hooked on to it; until we …
Traditionally many B-Schools have been teaching Marketing as part of their Business Administration courses. The textbook; out-rightly says; Marketing Management. It took me several years to ponder over and ask why? Why is marketing taught as a management subject? And why not as an Art? There is an apparent dichotomy between Humanities and science. It …
A few years back, one of the leading software companies in India wanted to generate leads for its software services business. Their target market unlike any company in India was the US Market where dollars glitter. This was the time when I was looking out for a Job change and through one of the Job …
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