Papa, and then what happened? My nine-year-old asks me every time I narrate a story to her from the Arabian Nights – One thousand nights and one Night. Fundamentally all humans are curious; that psychological side of humans is precisely why the cliff-hanger endings of any story get us hooked on to it; until we […]
How believable is your story? Read More »
Traditionally many B-Schools have been teaching Marketing as part of their Business Administration courses. The textbook; out-rightly says; Marketing Management. It took me several years to ponder over and ask why? Why is marketing taught as a management subject? And why not as an Art? There is an apparent dichotomy between Humanities and science. It
Marketing as an art even for teachers Read More »
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