A call letter for an interview is obviously an indication that on the basis of your written test you have been found suitable for the job subject to satisfactory performance at the interview. Therefore, it is extremely important that in order to save your performance at the examination from getting wasted, you prepare well for […]
How to perform effectively in an interview – Part1? Read More »
When a consumer goes shopping, he or she essentially needs to make four key decisions in each product category. Whether to buy in that category, if so where, which brand and what quantity. All four decisions may be influenced by consumer characteristics (E.g. income, family size, purchases frequency, life style etc), marketing environment and availability
Introduction to Social Shopping Read More »
In today’s market professionals need to take advantage of every opportunity to make themselves more marketable and valuable. Whether you are looking for a new job or a promotion, you need to stand out from your colleagues. I believe increasingly employers are going to and need to pay more attention to this “softer” skill. Lets
Professionalism and value Read More »
Over the years I have constantly been asked the question – where’s the next India? A question relating to the next major IT off-shoring destination. The general sense and tone in India is this is largely a settled question and there is no major emerging competitor to India. While India has some huge advantages I
The Real Threat From China Read More »
The fundamental structure of the global economy is shifting- from the West to the East. China and India are expected to lead the global recovery and as such venture capitalists are also shifting their focus to these countries. Hoping to find the next big ideas and companies. At the heart of successful new companies lie
Entrepreneurs – East and the West Read More »
Bill Gates recently visited India and made the comment that India needs to move away from low-cost labor toward high-end research and development work. I believe Bill is partially correct. The Indian IT sector has been built upon a value proposition of high scale, low-cost labor which has allowed large companies to drastically reduce IT
From Low Cost to Research and Development Read More »
More than 500,000 people lost their jobs only in India in the recent economic set back. Let us take a few moment to Analyze the root cause of layoffs during the down turn of the economy. Proper Talent Management process at each organization could help avoid such situations hence forth. Now some of the most
Talent Management could help reduce Lay Offs Read More »
A few years back, one of the leading software companies in India wanted to generate leads for its software services business. Their target market unlike any company in India was the US Market where dollars glitter. This was the time when I was looking out for a Job change and through one of the Job
Lead Generation – A Case Study Read More »
In spite of economic down fall, the year 2009 has shown growth in the Social Media space. The growth in the usage of social media platforms like twitter and Face book has been tremendously high. Social Media Marketing will allow you to interact with your customer and more online conversations about your brand possible. Apart
Social Media for small Businesses Read More »
Thank God it’s Friday: Life has become far faster than what it was earlier and people just want to escape from the reality. They wait until Friday to catch up with themselves. A plan could be defined as a series of steps to be carried to accomplish the goal. Like for any other marketing activities
Friday Impact on Marketing Campaigns Read More »
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